What good is email if you cannot avoid spam filters?
According to a recent web marketing survey, 72% of U.S. adults say that email is the preferred medium for companies to communicate with them. But your communications are only effective if they are delivered. Here are seven tips to ensure that your emails don’t end up in spam filters but actually help avoid spam filters all together.
1. Avoid words which may trigger spam filters
While there are no hard rules for what will trigger filtering, certain words should be left out of subject lines in order to avoid spam filters. Some of the biggest triggers include:
While your particular usage of these words may be completely above board, you may want to consider rewording your communications slightly if one of these words are in your subject line.
2. Use a trusted Email Hosting Provider
The quality of your email service provider can influence where your emails end up, because spam filters evaluate not only your emails, but also the company they keep. Make sure to use a credible email hosting provider like GetSync’d to avoid “guilt-by-association”.
3. Ask to be added to the address book
The best way to guarantee deliverability is to request white-listing. In your first communication with a new customer, ask to be added to their address book. This one step of requesting to be white-listed can make a significant difference to your deliverability.
4. Use standard font size
Unusually sized fonts can result in filtering, because spammers often include literal small print in tiny font sizes. They may also use huge fonts to draw attention to a specific offer. Instead, keep font size at 10 to 12 points.
5. Send clean email
Avoid formatting problems which can lead to deliverability issues. Don’t overdo bolding or underlining, blank lines, or repetitive keywords. You should also watch the image-to-text ratio. Too little text and too many images can result in your email being stopped.
Your customers want and expect to receive communication via email. Email failing to reach the inbox can damage valuable customer relationships. Follow the best practices for email communication and you will greatly improve your deliverability.
Kerio Connect Hosting provides both inbound and outbound enterprise level spam filtering with GetSecure. GetSecure email protection is included at no charge with every GetSync’d hosted Kerio Connect mailbox.